From time to time I appear on various television programmes being interviewed about Central and Eastern European business issues. Usually it is Bloomberg TV, sometimes CNBC or CNN or, as today, on the BBC.
Being a "talking head" is a rather odd existence. Usually you only have about three minutes to try to convey often very complicated issues to a journalist who may still be struggling to understand how to pronounce people's names, never mind understand how they fit into the bigger picture. It is something of an art and rather tricky to maintain fluency when it is important to be as clear as possible. Nevertheless I quite enjoy the challenge. In fact I appear regularly enough to have started to play little games. One is to incorporate an unlikely word suggested by someone else into the interview. I think my favourite was "crepuscular", although this morning I also managed "precipitation" - some harmless fun and it brightens my approach to what even I will admit can be quite dull issues, a little bit.
It was an exceptionally early start this morning and unlike at Bloomberg, the BBC is a long way from the office (though fortunately close to my flat in central London) and they do tend to keep the guests hanging around a bit. Also, the BBC does seem to like to do make up, which really only CNBC does otherwise- I find I need a wash afterwards.
Today was a brief discussion about the resignation of the Hungarian PM, and there are real chances that the country will either break the cycle of incontinent fiscal policy which it has established over the past eight or nine years or it will plunge into a deep period of economic gloom, coupled with political instability. It kind of depends on whether a technocrat like my old acquaintance Andras Simor is appointed or whether some more divisive and less competent figure comes through. That, dear reader, was more or less the entire substance of the interview- though I did not mention that I know Andras Simor.
I doubt that it added much to the sum of human knowledge- those that know about Hungary would want to know more, and those that don't probably don't care anyway. The only other surprises today were that I saw Jonathan Charles standing up- and was quite surprised to see that he was smaller than I am and that Sally Bundock is much prettier in real life than she is on the screen- it was the first time I had done a piece with her. Meanwhile the cavernous BBC newsroom is altogether a whole lot less high-tech than Bloomberg TV is- they even have paper scripts!
Funny thing was, I received several phone calls from friends who happened to see the piece- most unusual, perhaps even at 5.30 AM, there are more viewers on the BBC than I thought.