The emergency rescue of Bear Stearns brings down one of the most original investment banks on Wall Street. The Bear Stearns culture was not the same ethos as the white shoe investment banks- of which its new owner, JP Morgan, is the classic example. Instead of connections and education, Bear preferred to focus not so much on CFAs and MBAs, but rather "PSDs"- poor, smart, but with a desperate desire to become rich. Over twenty years, the legendary chairman, Ace Greenberg wrote folksy and thoughtful "Letters from the Chairman" pointing out the virtues of thrift and discipline in the financial markets. Great Bear alumni included Henry Kravis, Jerome Kohlberg and George Roberts, the founders of the most spectacularly successful fund; KKR. In the end, it was other funds that brought down the house founded to trade equities in 1923. Bear, as the quintessential trading house, had followed the money from equities and into credit, and in particular the esoteric world of ass